WHAT IS TYPOGRAPHY?
Typography is the design and arrangement of text so that it is readable, attractive, and communicates clearly. It includes selecting typefaces and adjusting size, spacing, alignment, and layout. Good typography helps readers understand information, directs attention, and makes a design look organized and professional.
KEY ELEMENTS OF TYPOGRAPHY
Fonts and typefaces:
A typeface is a family or overall design of letters. A font is a particular style or instance within that family, such as regular, bold, italic, or light.
Font size:
Size establishes visual hierarchy. Headings should be distinguishable from body text so readers can scan a page.
Line spacing (leading):
Leading is the vertical distance between lines. Appropriate spacing makes paragraphs more comfortable to read, especially on screens.
Letter spacing:
Tracking adjusts spacing across a range of letters. Kerning adjusts the space between a specific pair of characters. Balanced spacing improves clarity; excessive or insufficient spacing can make text look awkward.
Alignment:
Text may be aligned left, centered, right, or justified. Left alignment is often easiest to follow for long passages.
sufficient spacing can make text look awkward.
